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VANCOUVER & MONTREAL, February 28, 2007 - Bizou International Inc., a leading fashion jewelry and accessories retailer, today announced the success of its new electronic gift card program during the December holiday shopping season. Launched at over 200 locations in the fall of 2006, the Bizou gift card program tripled both the number of gift certificates and the total dollar amount sold during the same timeframe in 2005. Technology for Bizou's gift card program is provided by Ernex, an industry leader in real-time loyalty and stored-value gift card programs and a division of Canada's largest payment processor, Moneris Solutions Corporation.
"Our sales results show that gift cards should be an important part of every retailer's product line-up," said Marcel Labrecque, President, Bizou International Inc. "Our goal is to be a value-added supplier of fashion jewelry and accessories, and what better benefit can you give your customers than choice."
"It's exciting to see the positive impact that leading merchants like Bizou can see from converting their paper-based gift certificate program to an electronic gift card program," said David Ades, Senior Vice President, Sales, Ernex and Moneris. "Not only do sales improve, but merchant processes like reporting and reconciliation get easier."
"Merchants see great success when they move from gift certificates to gift cards, because they can merchandise them openly," said Malcolm Fowler, Senior Vice President, Ernex. "With the built-in security features gift cards bring, like not having any value until activated at the point-of-sale, there is less concern about keeping them hidden or behind the counter and more interest in displaying them openly, where customers can pick one up on impulse."
Data from Ernex shows that gift card purchases in 2006 were highest in the weeks leading up to December 25, with Friday, December 22 being the busiest gift card purchasing day of the year.
About Bizou International Inc.
Founded in 1982, Bizou International Inc.'s mission is to distinguish itself and be the point of reference in fashion jewelry and accessories. With over 200
locations across Canada, and with over 900 employees, Bizou is a leading provider of fashion jewelry and accessories in the specialty retail marketplace.
For more information, please visit
www.bizou.com.
About Ernex
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and multi-merchant
loyalty programs, stored-value gift cards, reward fulfillment services and loyalty database hosting services. Leading companies in the financial, retail,
restaurant and hospitality industries as well as large membership organizations use Ernex solutions. For more information, contact Ernex at 877-GO-ERNEX
or visit
www.ernex.com.
|
Steve Bestvater Marketing Manager Ernex, a division of Moneris Solutions Corporation P: 204.256.3866 pr@ernex.com |
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