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October 11, 2006
"We're excited about the marketing opportunities our new gift card program provides us," said Marie Jones, President, Palm Beach Mega Tan. "Not only can we sell cards directly to consumers for gift giving, but we can package our gift cards for corporate sales. Travel agents, tour package operators and cruise lines are ideal candidates for Palm Beach Mega Tan gift cards as part of their marketing and promotion efforts."
"Smart business operators are turning to gift cards as a way to market their company to complimentary businesses through corporate sales of gift cards," said David Ades, Senior Vice President Sales, Ernex and Moneris. "It's a highly effective, low cost way to expose your business to new customers."
Palm Beach Mega Tan's gift card solution takes advantage of Ernex's Electronic Funds Transfer service to move the proceeds of gift card sales from the franchise location's bank account to the head office bank account. Once a gift card is redeemed, the proceeds of the redemption are moved from the head office bank account to the bank account of the location where the gift card was used.
"Electronic Funds Transfer is an important component of a gift card program for franchise businesses," said Malcolm Fowler, Senior Vice President, Ernex. "By automating the process of moving funds between bank accounts, we are eliminating the manual reconciliation that previously caused administrative headaches for many franchise-based companies."
The gift cards are activated and processed through a combined debit/credit/gift card processing terminal from Moneris Solutions Corporation.
About Palm Beach Mega Tan
Palm Beach began its operation in 1993, with the first salon opening in Courtice, Ontario. The shared vision of the company founders was to offer a professional alternative to tanning
enthusiasts; one that focused on client education, convenience and elegance. In fact, Palm Beach pioneered the "Mega Tan" concept in Canada, opening the first big-box style tanning
salon to rave reviews by both customers and the industry alike. For more information, please visit www.palmbeachmegatan.com.
About Ernex
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and multi-merchant loyalty programs, stored-value gift cards,
reward fulfillment services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and hospitality industries as well as large membership organizations use
Ernex solutions. For more information, contact Ernex at 877-GO-ERNEX or visit www.ernex.com.
About Moneris Solutions Corporation
As one of North America's largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry
segment. Through its Ernex division, Moneris also provides electronic loyalty and stored-value card programs. With more than 350,000 merchant locations generating more than two
billion transactions annually, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit
www.moneris.com.
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Steve Bestvater Marketing Manager Ernex, a division of Moneris Solutions Corporation P: 204.256.3866 pr@ernex.com |
Marie Jones President Palm Beach Mega Tan P: 905.434.8168 marie@palmbeachmegatan.com |
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