Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

May 25, 2006

KaneffGOLF Tees Up New Loyalty Rewards Program

Ernex-powered loyalty program rewards repeat golfers at all KaneffGOLF courses

TORONTO, May 25, 2006 - KaneffGOLF, the operator of six golf courses in Southern Ontario, has just launched a new loyalty rewards program for member and non-member golfers. Ernex, a division of Moneris Solutions Corporation and an industry leader in real-time loyalty and stored-value gift card programs, provided the technology for the loyalty program.

"Driving customer spending and frequency is important for any golf course, and our new loyalty rewards program provides a valued incentive to offer our dedicated customers," said Boris Uvakov, Vice President, KaneffGOLF. "With our new loyalty program we can finally reward our most faithful clientele appropriately."

One of the important keys to the success of any loyalty program is making the accumulation and redemption rules easy for participants to understand. In this case, a KaneffGOLF Rewards point is awarded for each dollar spent on green fees. Once enough points have been accumulated, the points can be redeemed for green fees at any KaneffGOLF facility. The points required for redemption of a free round of golf vary by the course as well as peak and off-peak times. This is similar to many leading hotel and airline loyalty programs.

"Client service and experience are the keys to driving additional customer frequency," said Malcolm Fowler, Vice President & General Manager of Ernex. "A value-add such as a custom loyalty solution that encourages repeat visits and spending from loyal customers is akin to having a specially designed club in your bag."

In addition to the launch of the loyalty program, KaneffGOLF also launched a stored-value gift card program powered by Ernex and moved their payment processing over to Moneris Solutions.

"By combining the loyalty and stored-value solutions of Ernex with the payment processing power of Moneris, we are able to offer a very compelling end-to-end solution for our merchants," said David Ades, Senior Vice President Sales, Ernex and Moneris.

KaneffGOLF is also planning on using the loyalty program as an incentive for golfers who attend corporate events at their courses. By providing golfers at selected events with a loyalty card pre-loaded with points, the golfers are well on their way to earning a free-round of golf with as little as two or three additional rounds of paid golf.

About KaneffGOLF
The Kaneff name has been synonymous with quality, and a commitment to excellence for over 45 years. Kaneff's six golf properties have come together to offer public and corporate players the very best in golfing experiences. All Kaneff course designs are able to challenge golfers of all skill levels, and Kaneff dining facilities can satisfy the highest standards. Following in the footsteps of Lionhead Golf and Country Club, the Kaneff facilities at Royal Ontario, Royal Niagara, Carlisle, Century Pines and Streetsville Glen provide golfing pleasure that is second to none. For more information, please visit www.kaneffgolf.com.

About Ernex
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and multi-merchant loyalty programs, stored-value gift cards, reward fulfillment services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and hospitality industries as well as large membership organizations use Ernex solutions. For more information, contact Ernex at 877-GO-ERNEX or visit www.ernex.com.

About Moneris Solutions Corporation
Moneris is Canada's largest provider of credit, debit and gift card payment services for merchants in virtually every industry segment, processing more than two billion transactions a year. Through its Ernex division, Moneris offers leading-edge electronic loyalty and stored-value card programs. With more than 350,000 merchant locations across North America, Moneris provides the hardware, software and systems needed to improve business efficiency and manage point-of-sale information. For more information please visit www.moneris.com.

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