April 20, 2006
Roots Unveils Ernex-Powered Gift Card Program
VANCOUVER, BC, April 20, 2006 - Roots, a leading North American lifestyle brand, today announced its electronic gift card program is available at 130 retail locations across the United States and Canada. Technology for the gift card solution is provided by Ernex, a division of Moneris Solutions Corporation, an industry leader in real-time loyalty and stored-value gift card programs.
"Roots gift cards provide our customers with a fun, easy-to-select gift for all occasions and for all types of friends and family, and since their arrival last fall they've been flying off the shelves," said Michael Budman, Co-founder of Roots. "Not only can the gift card be used in Roots stores, but customers can register their gift card online at roots.com to protect the balance in the event the gift card is lost or stolen, as well as check the remaining balance at any time."
Electronic gift cards - such as those from Roots - are easier to monitor, merchandise and display compared to paper gift certificate programs and consequently, lead to an increase in overall gift card sales. Ernex also works with merchant customers to enable real-time promotions within their gift card solutions, including "swipe 'n win" sweepstakes programs, custom receipt coupons, and custom receipt messages.
"Roots is a market leader in the specialty retail space, and we worked very closely with them to ensure that Ernex's technology fits well with their future plans for a fully-integrated point-of-sale set-up," said Malcolm Fowler, Vice President & General Manager of Ernex. "Moneris will be working with Roots to implement the new system, which will allow sales associates to process payments for merchandise and gift cards on the same, easy-to-use terminal."
Roots recently activated 50,000 gift cards as part of a recent promotion for American Express. "Hands down, Ernex's gift card program has enhanced our ability to work with partners to distribute gift cards and align on promotional efforts," said Budman. "Business-to-business gift card sales are becoming increasingly important to Roots. These types of promotions also help drive additional in-store traffic and sales."
About Roots
Established in Toronto in 1973 by co-founders Michael Budman and Don Green, Roots is Canada's leading lifestyle brand, offering a wide range of clothing,
leather goods and accessories for men and women of all ages. The privately held company operates nearly 150 branded stores, including more than 125 in
Canada, 5 in the United States and 18 in Taiwan. Roots products are also sold by independent retailers and department stores around the world. To find
out more about Roots Canada Ltd., visit www.roots.com
About Ernex
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions
including privately branded and multi-merchant loyalty programs, stored-value gift cards, reward fulfillment
services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and
hospitality industries as well as large membership organizations use Ernex solutions. For more information,
contact Ernex at 877-GO-ERNEX or visit www.ernex.com.
About Moneris Solutions Corporation
As one of North America's largest provider of payment processing solutions for merchants, Moneris offers credit and debit card payment services for
virtually every industry segment. Through its Ernex division, Moneris offers leading-edge electronic loyalty and gift card programs. With more than
350,000 merchant locations, Moneris works with a range of business partners to provide the hardware, software and systems needed to improve business
efficiency and manage point-of-sale information. Moneris employs over 1,100 people at its head office in Toronto as well as at offices in Chicago,
Montréal, Vancouver and Sackville. For more information please visit www.moneris.com.
For more information, contact:
Steve Bestvater
Marketing Manager
Ernex, a division of Moneris Solutions Corporation
204.256.3866
pr@ernex.com
Robert Sarner
Director of Communications and Public Affairs
Roots
416.781.3574 ext 4280
rsarner@roots.com
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