October 5, 2005
Delta Hotels launches gift card program using technology from Ernex
Vancouver, October 5, 2005 - Designed to encourage repeat business among valued customers and extend the brand to a broader audience, Delta Hotels' electronic gift card program was developed using technology from Ernex, one of North America's leading providers of real-time loyalty and gift card programs and a division of Moneris Solutions Corporation.
Delta Hotels' clients can now purchase gift cards of several fixed values including $25, $50, $100 and $250. Ideal to give to friends and family as gifts -whether an indulgent spa treatment, savoury dinner, or a relaxing night at one of Delta Hotels' 37 city centre and airport hotels and resorts - the gift cards can be purchased through www.deltahotels.com or at hotel front desks.
Variable gift cards are also available to be purchased for corporate incentives or for employee reward programs for values between $100 and $5000. These can be purchased by calling (416) 874-2021. In addition, Delta Hotels will use these variable gift cards for marketing programs, as compensation rewards for high-value customers, or as rewards for their Delta Privilege loyalty program members.
"Our new gift card program provides a great opportunity for our satisfied customers to share the Delta Hotels' experience with friends and family," said Ken Lambert, vice-president of sales and marketing. "These gift cards also establish a new branding channel for us, creating a legion of unofficial brand ambassadors who help tell the Delta Hotels' story every time they open their purse or wallet."
"Smart businesses like Delta Hotels realize the potential for establishing greater loyalty and brand awareness through gift card usage," said Malcolm Fowler, Vice President& General Manager of Ernex. "A stored-value gift card program attracts new customers, expands revenue and builds the brand, and from a customer standpoint, it's as simple and easy to use as it is to spend a night at the Delta Hotels."
Previously, Delta Hotels used a paper-based gift certificate program. Not only are gift cards harder to duplicate than their paper-based counterparts, they ease the reconciliation challenges merchants face with a paper-based program by electronically tracking outstanding gift card funds.
In addition to providing the technology behind the new gift card program, Ernex has managed the technology behind the Delta Privilege Membership Card since January 2003.
About Delta Hotels
With a diversified portfolio of more than 35 city centre and airport hotels and resorts, Delta Hotels is
the leading first-class hotel management company in Canada. Widely regarded as Canada's brand of choice
by guests and owners, Delta Hotels has also distinguished itself as an exemplary employer to its more than
7,500 employees. Delta Hotels is the only hotel company to be recognized by the prestigious National Quality
Institute with two Canada Awards for Excellence, for quality (2000) and a healthy workplace (2004). It has
also been voted one of "The 50 Best Employers in Canada" by The Globe and Mail's respected magazine, Report
on Business (2001, 2002, 2003, 2005). Delta Hotels is a wholly owned subsidiary of Fairmont Hotels & Resorts
Inc.
About Ernex®
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions
including privately branded and multi-merchant loyalty programs, stored-value gift cards, reward fulfillment
services and loyalty database hosting services. Leading companies in the financial, retail, restaurant and
hospitality industries as well as large membership organizations use Ernex solutions. For more information
please call 877-GO-ERNEX or visit www.ernex.com.
About Moneris Solutions Corporation
Moneris Solutions is one of North America's largest electronic transaction processors, offering unique card
transaction and payment services for virtually every industry segment that accepts credit and/or debit card
payments from its customers. Moneris delivers advanced payment card processing capabilities through point-of-sale
hardware, payment processing software and e-commerce solutions. The company also provides transaction-processing
services for numerous agent banks and serves the small to medium-sized business market through direct sales
and strategic partnerships. Established in 2000 as a joint investment between the RBC Financial Group and
the BMO Financial Group, which have combined assets of approximately $700 billion, Moneris serves more than
350,000 North American merchant locations and has a staff of over 1,200 employees. The company has headquarters
in Toronto, Ontario and Chicago, IL.
For more information, please visit www.moneris.com or www.monerisusa.com
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For more information, contact:
| Susana Petti Director, Public Relations Delta Hotels P: (416) 874-2025 spetti@deltahotels.com |
Steve Bestvater Marketing Manager Ernex, a division of Moneris Solutions Corporation P: 604.415.1500 pr@ernex.com |
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