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November 16, 2004
VANCOUVER, November 16, 2004 - Ernex, a division of Moneris Solutions Corporation ("Ernex") and an industry leader in real-time loyalty and stored-value gift card programs, has assisted specialty retailer Laura Secord in launching a gift card program in time for the 2004 Christmas season.
"As a leading boxed chocolate retailer, Christmas is a very important time of year for us. Working with Ernex to get our gift card program launched before Christmas is crucial to capitalize on the increased sales that gift cards bring versus traditional gift certificates," said Muhammad T. Rehman, Supervisor, Laura Secord. Electronic gift cards historically outsell paper based gift certificates, because they are more easily displayed and merchandized at the point of sale. Laura Secord has 160 locations in Canada where the gift cards will be available for purchase.
"Gift cards have several distinct advantages over paper gift certificates that retailers like Laura Secord can capitalize on," said Malcolm Fowler, Vice President & General Manager of Ernex. "Gift cards are harder to duplicate, and because they are activated at the point-of-sale, they help to reduce fraud and theft rates significantly. And tracking funds outstanding in your gift card program electronically helps ease the reconciliation challenges merchants face with a paper-based program."
Laura Secord selected Ernex as its gift card program vendor in August 2004 because of Ernex's ability to launch the program in time for the Christmas season.
About Ernex
Ernex, a division of Moneris Solutions Corporation, is a provider of innovative real-time marketing solutions including privately branded and
multi-merchant loyalty programs, stored-value gift cards, reward fulfillment services and loyalty database hosting services. Leading
companies in the financial, retail, restaurant and hospitality industries as well as large membership organizations use Ernex solutions.
For more information, contact Ernex at 877-GO-ERNEX or visit www.ernex.com.
About Laura Secord
Laura Secord, which enjoys an 91 year history as a premium Canadian Chocolatier, goes to market through 160 company-operated retail
stores and selected drug and department stores. Laura Secord chocolates have become a Canadian tradition, known for their taste, quality
and customer satisfaction. Founded in 1913 by Frank O'Connor, also the founder of Fanny Farmer, Laura Secord was named after a heroine
of the War of 1812 who had become a Canadian icon of courage, devotion and loyalty.
About Moneris Solutions Corporation
As Canada's largest provider of payment processing solutions for merchants, Moneris offers credit and debit card payment services for
virtually every industry segment. Through its Ernex division, Moneris offers leading-edge electronic loyalty and gift card programs.
With more than 350,000 merchant locations, Moneris works with a range of business partners to provide the hardware, software and
systems needed to improve business efficiency and manage point-of-sale information. Moneris employs over 1,100 people at its head
office in Toronto as well as at offices in Chicago, Montréal, Vancouver and Sackville. For more information please visit
www.moneris.com.
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