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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex Update
October 2006
Volume 9, Issue 4
In this issue...
Feature Article
Holiday Gift Card Sales Improve January Numbers!

Industry Happenings
It's Time to Give Stored-value Cards a Second Look

Making Loyalty an 'Out of Wallet' Experience

What's New
McDiarmid Lumber Nails The Launch Of New Gift Card Program

Palm Beach Mega Tan Gift Cards A Glowing Success

Gift Card Mall Update

Changes to IB GIFT for Canada


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What's New - October 2006

Latest Press


Gift Card Mall Update

Ernex now has working alliances with leading Gift Card Mall providers in North America, including InComm, for point-of-sale activation of our client gift card solutions. We provide access to these channels for our clients, but final acceptance to a Gift Card Mall is dependant on the client negotiating with the Gift Card Mall provider, and the provider having interest in adding the client program to their offering.

Gift Card Mall benefits include:

  • Distribution to thousands of stores nation wide making it easy for customers to purchase your card
  • Incremental revenue for your company from new customers
  • Increased brand awareness, exposure and market penetration through merchandising at another retail outlet
  • The potential to create loyal customers for your company



Changes to IB GIFT for Canada

We are pleased to announce the introduction of several enhancements to our small business gift card product available through the Moneris sales channel at www.moneris.com/giftcards.

NEW (LOWER) SETUP AND LOGO FEES
The program setup fee has been lowered and the logo fee applied on reorders with a new logo has also been reduced.

NEW DESIGNS
Five new designs are available in two different versions (English and Bilingual) chosen based on merchant feedback. All new designs benefit from a new universal card backer that has a smaller footprint, making it easier to include in an envelope.

BIGGER SPACE FOR LOGOS
We have increased the space available for logos or company name on the cards; the new logo area is currently available only for new orders.

NEW MINIMUM LEVEL FOR CUSTOM CARDS ORDERS
The minimum order level for custom cards is now 5,000 cards.

NEW COLLATERAL
We are introducing new collateral in the form of a window decal and counter tent display that are available in two different versions (English and Bilingual).



Tradeshows


FS/TEC 2006
Long Beach Convention & Entertainment Center
Long Beach, California
November 5-8, 2006

Ernex will be showcasing its real-time customer loyalty and stored-value solutions to North America's top restaurant & hospitality service executives at the International Foodservice Technology Exposition. Come see us at Booth 951!

Go to www.fstec.com
for more information.



NRF 96th Annual Convention
Jakob K. Javits Convention Center
New York, NY
January 14-17, 2007

Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 661.

Go to www.nrf.com
for more information.

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