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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex Update
July 2006
Volume 9, Issue 3
In this issue...
Feature Article
Making Your Loyalty Program an "Out of Wallet" Experience
Special Report
KaneffGOLF Tees Up New Loyalty Rewards Program
What's New
"How Smart are Smart Cards for Loyalty Programs? The Smart Card vs. Magstripe Card Debate." featured in Hotel Executive
Upcoming Tradeshows
Hospitality Financial & Technology Professionals Annual Convention & Tradeshow
October 18-21, 2006

FS/TEC 2006
November 5-8, 2006

NRF 96th Annual Convention & EXPO
January 15-16, 2007


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Ernex Update e-Mail NewsLoyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

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What's New - July 2006
Hotel Executive Logo

Hotel Executive featured an article from Malcolm Fowler titled "How Smart are Smart Cards for Loyalty Programs? The Smart Card vs. Magstripe Card Debate."

The popularity of customer loyalty programs is at an all-time high. According to an analyst report by industry research firm Gartner Inc., more than 60 million Americans belong to at least one of more than 200 U.S. based loyalty programs, making these programs so widespread that customers have increasingly come to expect them.

How Smart are Smart Cards for Loyalty Programs?
HotelExecutive.com - May 2006
Registration is required.
TRADESHOWS / SEMINARS

Hospitality Financial & Technology Professionals Annual Convention & Tradeshow
Westin Bayshore
Vancouver, British Columbia
October 18-21, 2006

Ernex is exhibiting at an HFTP event for the first time! Come see us at Booth 312 for a demonstration of our real-time customer loyalty and stored-value solutions for the hospitality industry.

Go to www.hftp.org
for more information.


FS/TEC 2006
Long Beach Convention & Entertainment Center
Long Beach, California
November 5-8, 2006

Ernex will be showcasing its real-time customer loyalty and stored-value solutions to North America's top restaurant & hospitality service executives at the International Foodservice Technology Exposition. Come see us at Booth 951!

Go to www.fstec.com
for more information.


NRF 96th Annual Convention
Jakob K. Javits Convention Center
New York, NY
January 14-17, 2007

Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 661.

Go to www.nrf.com
for more information.
Click to request information