KaneffGOLF Tees Up New Loyalty Rewards Program

KaneffGOLF, the operator of six golf courses in Southern Ontario, has just launched a new loyalty rewards program for member and non-member golfers powered by Ernex.

"Driving customer spending and frequency is important for any golf course, and our new loyalty rewards program provides a valued incentive to offer our dedicated customers," said Boris Uvakov, Vice President, KaneffGOLF. "With our new loyalty program we can finally reward our most faithful clientele appropriately."

One of the important keys to the success of any loyalty program is making the accumulation and redemption rules easy for participants to understand. In this case, a KaneffGOLF Rewards point is awarded for each dollar spent on green fees. Once enough points have been accumulated, the points can be redeemed for green fees at any KaneffGOLF facility. The points required for redemption of a free round of golf vary by the course as well as peak and off-peak times. This is similar to many leading hotel and airline loyalty programs.

"Client service and experience are the keys to driving additional customer frequency," said Malcolm Fowler, Vice President & General Manager of Ernex. "A value-add such as a custom loyalty solution that encourages repeat visits and spending from loyal customers is akin to having a specially designed club in your bag."

In addition to the launch of the loyalty program, KaneffGOLF also launched a stored-value gift card program powered by Ernex and moved their payment processing over to Moneris Solutions.

"By combining the loyalty and stored-value solutions of Ernex with the payment processing power of Moneris, we are able to offer a very compelling end-to-end solution for our merchants," said David Ades, Senior Vice President Sales, Ernex and Moneris. KaneffGOLF is also planning on using the loyalty program as an incentive for golfers who attend corporate events at their courses. By providing golfers at selected events with a loyalty card pre-loaded with points, the golfers are well on their way to earning a free-round of golf with as little as two or three additional rounds of paid golf.