| Special Report |
Ernex Announces Integration to VeriFone Omni 3750 Payment Solution. Integration Enables Ernex Loyalty and Gift Card Capabilities |
|
Ernex is pleased to announce the integration of its industry leading real-time loyalty and stored-value gift card solutions on the VeriFone Omni 3750. Ernex is a provider of real-time loyalty and gift card programs to several industry verticals, including the specialty retail, hospitality and food service verticals. Because real-time communication is required for verifying gift and loyalty cards, as well as for running any real-time promotions inside the gift or loyalty card program, integration into point-of-sale devices such as VeriFone's Omni 3750 is key for growing the Ernex client base. "We have had increasing demand from our US client base to have an updated stand-alone platform for our loyalty and gift card solutions that could also handle payment processing if required," said Malcolm Fowler, Vice President & General Manager, Ernex. "We have supported our loyalty and gift card solutions on the VeriFone Omni 3300 platform for the past two years, so it seemed only natural to evolve those capabilities to the Omni 3750." The Omni 3750 is an ultra-compact payment solution offering power, security and performance for both hi-speed IP, with a dial backup feature, or straight dial connectivity. With plug-and-play simplicity, the Omni 3750 meets the latest industry security standards and supports a full range of loyalty and gift card, credit and debit electronic payment options. The modular architecture of the Omni 3750 ensures "future-proof" solutions that can quickly and easily be upgraded, as customers' needs change. With an ATM-style interface, clam-shell printer and large backlit display, operator training is simplified and costly errors are minimized. "Loyalty and gift card programs represent a rapidly expanding opportunity for many vertical industries," said Jesse Adams, VeriFone executive vice president, North America Sales. "VeriFone's multiapplication architecture provides companies such as Ernex with the flexibility to integrate their value-added applications for specific market segments." |




