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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex Update
January 2006
Volume 9, Issue 1
In this issue...
Feature Article
Maximizing Your Loyalty Return

Special Report 1
Ernex Announces Integration to AJB's FiPAY and RTS Payment Solutions
Special Report 2
Blenz Coffee Brews Up Reloadable Gift Card with Technology from Ernex
Special Report 2
Gift Card Program: Chocoholics rejoice: Purdy's Chocolates launches Ernex-powered gift card program
What's New
American Executive published a sidebar from Malcolm Fowler titled "Form a Growalition"

Residential Lighting recently interviewed Malcolm Fowler for a story titled "Rewarding Customers"

American Express The BRIEFING Newsletter recently interviewed Malcolm Fowler for a story titled "Smart Marketing : Real-Time rewards"

Upcoming Tradeshows
MURTEC 2006
March 5-7, 2006

National Restaurant Association Show
May 20-23, 2006


Newsletter Archives

Ernex Update e-Mail News

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What's New - January 2006
NEWS BYTES
The following are recent news bytes and press coverage about Ernex and the customer loyalty / gift card industry:


American Executive published a sidebar from Malcolm Fowler titled "Form a Growalition".

One way to capitalize on an existing loyalty program's untapped growth potential is to form a "growalition" - a partnership between a company with an existing loyalty program and a non-competing, complimentary business.

Form a Growalition
American Executive - November 2005



Residential Lighting recently interviewed Malcolm Fowler for a story titled "Rewarding Customers".

Residential Lighting: Why are loyalty programs important?
Malcolm Fowler: They allow lighting showrooms to gather data about their customers. In the enrollment phase, you collect demographic and preferential data. And in a card-based, real-time program—where the customers’ cards are swiped every time they make a purchase—you capture purchase data, which helps you to segment customers in order to reward them.

Rewarding Customers
Residential Lighting - November 2005



The BRIEFING Newsletter, Tips and Trends Exclusively for American Express Restaurant Merchants, recently interviewed Malcolm Fowler for a story titled "Smart Marketing : Real-Time rewards".

As restaurants seek to differentiate their loyalty programs and make them more effective in recognizing and rewarding good customers, some are turning to technologies (integrated in P.O.S. systems or processed by stand-alone terminals) that enable real-time rewards at the point of purchase. In addition to issuing certificates or other redemption tools on the spot, these systems can also provide printouts for program members with information on their point balances or convey messages about events, promotions, and program news.

Smart Marketing : Real-Time rewards
BRIEFING Newsletter - Nov/Dec 2005




TRADESHOWS / SEMINARS

The Multi-Unit Restaurant
Technology Conference
RIO All Suites Hotel & Casino
Las Vegas, Nevada
March 5-7, 2006

Ernex is a Gold sponsor of this event. and will be sponsoring the topic table for Loyalty Programs. Come see us in Booth 4.

Go to www.htmagazine.com
for more information.



The National Restaurant Association
Restaurant, Hotel-Motel Show
McCormick Place
Chicago, Illinois
May 20-23, 2006

Come see Ernex at Booth 2143 for a demonstration of our real-time customer loyalty and stored-value solutions for the restaurant industry.

Go to www.restaurant.org
for more information.
Click to request information