Blenz Coffee Brews Up Reloadable Gift Card with Technology from Ernex

Have you ever felt like you just can't wait for that cup of coffee? Now customers at BC-based Blenz Coffee have a quicker and easier way of buying their bean with the launch of the reloadable Blenz Card, a new payment method for the frequent coffee drinker that can replace cash transactions.

By registering their gift card on the Blenz website customers can enroll in a service that automatically reloads the card with funds, ensuring Blenz lovers can always make a purchase. As soon as the Blenz Card reaches a specified limit set by the customer (or zero) - even during a purchase - the Blenz Card is automatically reloaded with additional funds from a credit card of the customer's choice.

This unique automatic reloading capability differs from other reloadable stored-value cards that typically update card balances at the end of the day, handcuffing customers trying to use their card before the balance has been topped up.

The Blenz Card was developed using technology from Ernex, a division of Moneris Solutions Corporation, one of Canada's leading providers of stored value gift card programs, and Moneris Solutions Corporation, Canada's largest processor of debit and credit card transactions.

"Our new Blenz Card ensures a convenient, hassle-free cup of coffee without fumbling for change," says Walter Sawadsky, Marketing Manager for Blenz. "It also lets us cater specifically to our loyal customers while at the same time providing a great opportunity to reach new consumer channels through branded gift giving and Blenz Card merchandising at the point-of-sale."

"The Blenz Card is a great example of an innovative Ernex solution backed by Moneris technology that really appeals to merchants," said Malcolm Fowler, Vice President & General Manager, Ernex. "The marriage of Ernex's gift card technology with the payment processing services of Moneris' eSELECTplus terminal creates a winning blend for Blenz customers."

Blenz Cards can also be reloaded for any amount from $5 to $100 anytime at all participating Blenz locations. Blenz Cardholders are eligible to receive benefits on future beverage promotions, merchandise and other Blenz products through swipe-and-win contests and receipt coupons and messages.

Blenz is a beta customer for Ernex's new automatic reloading stored-value gift card - full availability of the product is expected in spring 2006.

• Gift Cards - A great way to attract new customers and encourage them to buy more while reinforcing your corporate brand.
• Real-Time Points Loyalty - Helps you identify your most valuable customers and reward them at the point-of-sale.
• Promotional Tool Kit - Grab customers' attention with customized receipt coupons, personalized receipt messaging and sweepstakes.