Malcolm Fowler, Vice President & General Manager, Ernex will be speaking at the BC Hospitality Trade Exposition, Monday, November 28, 2005.

GIFT CARDS - EXPAND REVENUE, ATTRACT CUSTOMERS AND BUILD BRAND AWARENESS
Gift Cards are HOT, HOT, HOT! A study conducted by Leger Marketing, on behalf of Moneris Solutions, indicated that about 1/3 of Canadians say they choose to shop at certain establishments because they offer gift cards. Also, when redeeming a gift card, about half of Canadians spend more than the value of the card. A Gift Card Program can help businesses expand revenue, attract customers, and build brand. IT'S TIME TO LEARN HOW!

BC Hospitality Industry Conference

Electronic Payments Week recently interviewed Malcolm Fowler for an article titled "Intelligent Loyalty Programs Help To Maximize Returns".

Loyalty programs can more than double credit card use and fee income for banks. But if they were really smart, issuers would use the information buried in their transaction data to design systems that reinforce loyalty behavior among their users and, in the process, maximize those returns for merchants and banks alike. This is the thinking of Malcolm Fowler, vice president and general manager of Ernex, the loyalty and gift division of Canada's Moneris Solutions Corp.

"When people think of creating a loyalty program, they think of it from a coalition perspective," he says. It is built on having merchants, money, and a membership base like an alumni association, whereas a bank, which has deep data resources on its customers, should be building these coalitions out of those data, instead of looking first at the merchants, who will then contribute money. Fowler likes to call the product of this idea a "Growalition."

Intelligent Loyalty Programs Help
To Maximize Returns
Electronic Payments Week - July 26, 2005

The Wisemarketer.com recently featured an article by Malcolm Fowler titled "Simple steps to make your loyalty scheme into a 'Growalition'".

In this thought-leading article Malcolm Fowler of Ernex explains how a company running its own loyalty programme can partner with like-minded and related businesses to grow into a loyalty coalition...

Loyalty programs have become extremely popular. So popular, in fact, that smart business operators know that if they design a loyalty program that is innovative, valuable and simple to use, consumers will not only make room for a loyalty card in their wallet, they'll actually use it.

Simple steps to make your loyalty scheme
into a 'Growalition'
The Wise Marketer - July 2005

Ernex will be showcasing its real-time customer loyalty and stored-value solutions to North America's top restaurant & hospitality service executives at the 10th annual International Foodservice Technology Exposition. Come see us at Booth 528!

Go to www.fstec.com
for more information.

Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 2261.

Go to www.nrf.com
for more information.

Booth location not available.

Go to www.htmagazine.com
for more information.

Come see Ernex at Booth 2143 for a demonstration of our real-time customer loyalty and stored-value solutions for the restaurant industry.

Go to www.restaurant.org
for more information.