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Ernex Update e-Mail News
 Loyalty
Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends,
and insight, published once every three months.
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| What's New - July 2005 |
NEWS BYTES
The following are recent news bytes and press coverage about Ernex and the customer loyalty / gift card industry:
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The Wisemarketer.com recently featured an article by Malcolm Fowler titled "Simple steps to make
your loyalty scheme into a 'Growalition'".
In this thought-leading article Malcolm Fowler of Ernex explains how a company running its own loyalty
programme can partner with like-minded and related businesses to grow into a loyalty coalition...
Loyalty programs have become extremely popular. So popular, in fact, that smart business operators know
that if they design a loyalty program that is innovative, valuable and simple to use,
consumers will not only make room for a loyalty card in their wallet, they'll actually use it.
Simple steps to make your loyalty scheme
into a 'Growalition'
The Wise Marketer - July 2005
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The BRIEFING Newsletter, Tips and Trends Exclusively for American Express Restaurant Merchants,
recently interviewed Malcolm Fowler for a story titled "Getting To Know Loyal Customers".
Most restaurateurs understand that what ultimately builds and sustains customer loyalty is a good restaurant experience -
and that customer recognition is one of the most effective tools to that end. "A restaurateur who knows his or her good
customers is like a walking real-time loyalty program," says Malcolm Fowler, vp and gm, Ernex . "They can provide a better
table, comp an item, etc. The danger is that as the number of customers, employees, and/or locations increases, you lose
the ability for this 'general store'-style intuition." Even on a small scale, training employees to reward your best customers
appropriately - or even knowing who they really are - is difficult, says Malcolm.
Read about the interview for
"Getting To Know Loyal Customers"
BRIEFING Newsletter - July/August 2005
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Hospitality Technology Magazine featured Gina Johnson from Levy Restaurants (an Ernex client) in an article titled "A Gift to be Simple".
Suddenly gift cards are popping up everywhere. Restaurant chains from Smith & Wollensky to McDonald's and all points in between are coming out with gift cards. Amid the interest and excitement about gift cards, Hospitality Technology recently talked to Levy and Melting Pot restaurant companies, to discuss the development of their gift-card programs and best practices they've developed.
A Gift to be Simple
Hospitality Technology Magazine - May 2005
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The Wisemarketer.com recently featured an article by Malcolm Fowler titled "How to build excitement around a gift card programme".
Many specialty retailers and restaurants offer stored-value gift cards, but differentiating one programme from the next is increasingly hard. Or is it?
Is there anything that merchants and hospitality providers can do to make their stored-value programmes stand out from the crowd? We think there are several things you can do to increase the excitement and velocity of your programme.
How to build excitement around a gift card programme
The Wise Marketer - May 2005
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TRADESHOWS / SEMINARS
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FS/TEC 2005
Gaylord Texan Resort & Convention Center
Grapevine, Texas
November 6-9, 2005
Ernex will be showcasing its real-time customer loyalty and stored-value solutions to North America's top restaurant & hospitality service executives at the 10th annual International Foodservice Technology Exposition. Come see us at Booth 528!
Go to www.fstec.com
for more information.
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NRF 95th Annual Convention
Jakob K. Javits Convention Center
New York, NY
January 15-18, 2006
Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 2261.
Go to www.nrf.com
for more information.
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Newsletter
