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Ernex Update e-Mail News
 Loyalty
Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends,
and insight, published once every three months.
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| What's New - April 2005 |
NEWS BYTES
The following are recent news bytes and press coverage about Ernex and the customer loyalty / gift card industry:
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From matchmaker to personal shopper - Cupid's picks for Valentine's Day
Ernex, Moneris' gift card and electronic loyalty division, found gift card activations jumped 25% during the two-week period leading
up to Valentine's Day 2004. The adoption rate of gift cards by merchants and consumers is expected to increase substantially this year -
fueled in part by Moneris' recent launch of a gift card program for independent businesses.
Click here for more information about the Moneris Gift Card program.
| 2005 Update! |
The previous release was distributed in early February 2005, before Valentine's Day, so 2004 numbers were used.
Well, how was 2005? According to our card activation numbers, the dollar amount of card activations during
this timeframe was up 245 percent in 2005 versus 2004!
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Read the Article
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National Hotel Executive recently featured an article by Malcolm Fowler titled "Gift Cards - A New Revenue Stream for Hotels"
Gift cards have been growing at a phenomenal rate in the retail and restaurant spaces over the past several years. In fact, the JC Williams
Group estimates that gift card sales in the United States will grow to over $70 billion by the year 2006. A few major hotel chains have
launched gift card programs, but what exactly are the benefits of electronic based gift cards over traditional paper certificate programs
and how can mid-sized hotel chains capitalize on this new trend? It is important to explore current uses of gift cards and to understand
new twists on the traditional gift card model being presented in the market.
Read the Article
National Hotel Executive - April 2005
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"Real-time rewards closer to reality" - Interview from the Globe and Mail
Imagine a day of shopping, perhaps picking up a DVD, some new clothes and movie tickets, and paying for what you purchase with the points
you've earned in your loyalty program. All with a simple swipe of your credit card.
Full Text now available on our website!
Retail Essentials - October 2004
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TRADESHOWS / SEMINARS
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The National Restaurant Association
Restaurant, Hotel-Motel Show
McCormick Place
Chicago, Illinois
May 21-24, 2005
Ernex is exhibiting at the 86th Annual Restaurant, Hotel-Motel Show. Come see us at Booth 5671 for a demonstration of our real-time customer loyalty and stored-value solutions.
Go to www.restaurant.org
for more information.
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FS/TEC 2005
Gaylord Texan Resort & Convention Center
Grapevine, Texas
November 6-9, 2005
Ernex will be showcasing its real-time customer loyalty and stored-value solutions to North America's top restaurant & hospitality service executives at the 10th annual International Foodservice Technology Exposition. Come see us at Booth 528!
Go to www.fstec.com
for more information.
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NRF 95th Annual Convention
Jakob K. Javits Convention Center
New York, NY
January 15-18, 2006
Ernex real-time customer loyalty and stored-value solutions for the retail industry will be on display at Booth 2261.
Go to www.nrf.com
for more information.
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Newsletter
