The Globe and Mail interviewed Malcolm Fowler as part of an article titled "Real-time rewards closer to reality."

Imagine a day of shopping, perhaps picking up a DVD, some new clothes and movie tickets - and paying for what you purchase with the points you've earned through your loyalty program. All with a simple swipe of your credit card.

Read the Article
(Paid Registration May Be Required)
Globe and Mail - November 23, 2004

Moneris Solutions and J.C. Williams Group have released an article titled "Gift Cards Are Here to Stay: Why Retailers Should Take Them More Seriously."

When companies such as Blockbuster and Kmart began testing gift cards in 1995, the gift certificate was still alive and well. With the success of gift cards, however, the certificates have been fading fast. Perhaps like no other product, gift cards provide retailers with one of the most creative and cost-effective ways of bringing customers into their stores.

Read the Article
Retail Essentials - October 2004

Ernex real-time customer loyalty and stored value solutions for the retail industry will be on display at booth #577.

Go to www.nrf.com
for more information.

Ernex is a Gold Sponsor of this event, and will be introducing the session titled "Building Customer Loyalty". Our real-time customer loyalty and stored-value solutions will be on display at booth #8.

"Building Customer Loyalty"

Speaker: Mike Friedman
Interactive Strategy Developer & Brand Marketing Manager
Red Lobster Restaurants

From technology to business strategy, what are the moving parts that come into play when a food service organization is trying to instill and build customer loyalty? In this session's case study, find out how Red Lobster has assembled its technology over the past two-and-a-half years to support its five-phase plan to building customer loyalty, overcoming organizational conflicts of personal style (with four presidents and marketing officers in the span of the plan), directional changes and agency changes, as well as the peaks and valleys of corporate performance. You'll learn how Red Lobster is achieving its brand-specific customer loyalty goals, including its move to a fully integrated loyalty rewards engine, within an IT structure where certain systems decisions are made at corporate. Technologies to be discussed include POS, email, loyalty, call center and possibly mobile messaging.

Attendee ROI

• Building customer loyalty
• The technologies behind loyalty marketing
• Permission-based marketing tips

Go to www.htmagazine.com
for more information.

Ernex is exhibiting at the 86th Annual Restaurant, Hotel-Motel Show. Come see us at booth #5671 for a demonstration of our real-time customer loyalty and stored-value solutions.

Go to www.restaurant.org
for more information.