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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex Update
September 2003
Volume 6, Issue 4
In this issue...
Feature Article
New Client Announcement: Kernels Popcorn

Special Report
Running A Loyalty Program in A Franchise Environment

What's New
Brian Woolf of Retail Strategy Center recently featured Malcolm Fowler's Critical Success Factors series of articles

The Wise Marketer features an article by Ernex's Malcolm Fowler in July's online edition

Ernex will be exhibiting at the Eighth Annual International Foodservice Technology Exposition FS|TEC 2003, October 26-29, 2003

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What's New - September 2003
NEWS BYTES
The following are recent news bytes and press coverage about Ernex and the customer loyalty / electronic marketing industry:


Brian Woolf, President of the Retail Strategy Center is a global leader in loyalty marketing and continues to help retailers develop and strengthen their loyalty programs. Woolf recently featured Malcolm Fowler's series of Critical Success Factors, Parts one to three on his popular web site BrianWoolf.com.

View Articles
Brian Woolf (Retail Strategy Center) - July 2003

The Wise Marketer featured an article by Ernex's Malcolm Fowler in July's online edition. The article is the 3rd in a series of success steps for loyalty program operators. Part three describes the final five success factors for customer loyalty, from the third year of your program onward.

Read the Article
The Wise Marketer - July 2003
TRADESHOWS / SEMINARS

The Eighth Annual International Foodservice Technology Exposition
Long Beach Convention Center
Long Beach, CA
October 26-29, 2003

Ernex will be showcasing its real-time customer loyalty solutions to North America's top restaurants & hospitality service executives at the 8th annual FS|TEC 2003. Come see us at booth #1350.

Go to www.fstec.com for more information.


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