New Client Announcement: Kernels Popcorn

Kernels Popcorn recently implemented its electronic gift card program entitled "Popcorn Plastic" across their 67 locations in Canada, using Ernex's Gift technology.

The Kernels' gift card is rechargeable, allowing customers the flexibility to add funds to an existing card right at the point of sale. The cards can be recharged a minimum $5.00 at a time and there is no expiration date on the cards.

	Kernels currently has 67 stores in Canada spanning seven provinces. Of the 67 stores, six are corporate and the balance are franchised locations. You'll find a Kernels in virtually every major mall in the country, with no major competitors to the Kernels concept either in Canada, or anywhere else in the world.

The Popcorn Plastic card is also proving to be an excellent way of building a customer database thanks to Kernels cardholder registration system. A customer with an electronic gift card can register his or her contact information, allowing a lost or stolen gift card to be replaced. The contact information allows Kernels to better understand their customer base and to plan promotions targeted to their most valuable customers.

The Kernels' gift card program is also the first Gift program that runs a real-time electronic Swipe 'N Win program and has already rewarded six winners with free popcorn for a year! The unique promotion adds the value of the popcorn prize to the gift card in real-time.

Kernels and other Ernex clients can also benefit from other real-time promotions like Custom Coupons, which can be targeted to groups of consumers with specific purchase behaviours and can be tracked and validated on redemption.

www.kernelspopcorn.com

• Ernex Gift Card - Stored-value gift cards
• Ernex Swipe 'N Win Program
• Ernex Custom Coupons
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