Future Trends in Loyalty & Gift...

The Internet has rapidly become a source for everyday information, and the corporate web site has become a vital communications portal between businesses and their customers.

Ernex provides its customers with the Ernex Web Support feature, designed to give merchants the flexibility to customize their own web site to offer customers access to their loyalty account information in real-time, 24/7, 365 days a year.

Ernex clients not only benefit from improved customer service through their corporate web site but also from the reduced cost of servicing their customers in this manner.

Ernex Web Support features for cardholders include: Points Balance Lookup - allows customers to look up loyalty or gift card balances. Transaction History Lookup - allows customers to view past transaction details. Enrollment - new cardholders can register online and update their profile information.

Ernex believes that by allowing customers to view account details, conduct a points balance lookup and/or to modify cardholder account information online, you are helping to keep them in-tune with your loyalty program and coming back to your web site! Out of the last five new Ernex clients, three have taken advantage of Ernex's Web Support feature, making this a definite industry trend for loyalty programs.

To find out more about Ernex's Web Support feature, view a related article from the April 2003 newsletter edition entitled: Supporting your loyalty program through the Internet