Leading marketing analysts, The Aberdeen Group, recently featured Ernex and Executive Hotels & Resorts in their "What Works: Best Practices in Marketing Technologies" report. The report was referenced in CRM Daily's article on customer loyalty strategies in a down economy.

Down Economy Pushes Customer
Loyalty Strategies Online
Kimberley Hill, CRMdaily.com - February 2003

SearchCIO.com interviewed Malcolm Fowler, EVP Products & Marketing, Ernex , to discuss his views on the necessary steps to a successful loyalty program.

Are you thinking about implementing a loyalty program? Or do you already have one up and running? Read the following article to gain insight into what you need to know to create and sustain a successful loyalty program.

Step this way for a successful
customer loyalty program
Matt Hines, SearchCIO.com - March 2003

Ernex will be exhibiting at the industry’s premier Card Event. Come see a real-time marketing demo at booth #206.

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