Supporting your loyalty program
through the Internet

Many retailers, restaurateurs, hoteliers and others have made use of their corporate web sites to provide extra value to their customers. From simple information like where to find business locations and descriptive information about products and services to online shopping, the corporate web site has become a useful tool and a vital communications portal between businesses and their customers.

As loyalty and electronic marketing initiatives and electronic gift certificate programs have been introduced by businesses, it has been natural to add appropriate descriptive information about these programs on the corporate web site to encourage participation. As customers begin to view these programs as a significant component of their relationship with the business, they expect more interaction with these programs through the internet. Features like current balance lookup, the ability to change consumer demographic information, and even the ability to redeem loyalty points through the corporate web site are all becoming important capabilities.

Because the data from these programs is often physically separated from the corporate web site system, supporting the types of transactions that are now being demanded requires an interface from the corporate web site to the loyalty/gift system or provider. It is becoming increasingly important to think about the data from a real-time perspective. Redemptions or purchases could happen through the web site, at a store, or even through a customer service center. Making the information viewed on the web site current and accurate is paramount.

Ernex provides its customers with the Ernex Web support feature, allowing merchants to provide convenience and online customer service to program members, simply by offering web-support directly through their own website.

Web-Support is designed to give merchants the flexibility to customize their own website and to offer customers access to their account information in real-time, 24/7, 365 days a year.