Customer Loyalty Programs | Love is in the Air - And Not Just Because it's Valentine's Day

Ernex Update
February 2003

Volume 6, Issue 1

In this issue...

Feature Article
Love is in the Air - And Not Just Because it's Valentine's Day

Special Report
Spectra Group Serves Up Personalized Marketing With New Gift Card Program

Nuts N' Bolts
Ernex Adds New Functionality to Electronic Marketing Programs

What's New
Making Customer Loyalty Relevant

5 Critical Success Factors Part I- Getting Started

8th Annual Multi-Unit Restaurant Technology Conference, Las Vegas, March 19-21, 2003

ETA 2003 Annual Meeting & Expo, Las Vegas, April 8-10, 2003.

Newsletter
Archives

Ernex Update e-Mail News

Ernex Update e-Mail News Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

What's New - February 2003

NEWS BYTES
The following news bytes are the latest in customer loyalty and customer analytics that have appeared in the past two months:

DM Review featured an article by Ernex's President, James Christensen in this month's online edition of DMdirect BI Special Report. The article covers why consumers appreciate loyalty programs and how to provide them with real-time rewards that are relevant based on individual preferences.

Making Customer Loyalty Relevant
DM Review - January 2003

"5 Critical Success Factors
Getting Started (Part I)"

The extremely popular article on getting your loyalty program started written by Malcolm Fowler, EVP Products & Marketing, Ernex was featured this month in DM News, Wisemarketer.com, and eCustomerServiceWorld... see below to view the full article.


Read article...		Read article...

TRADESHOWS

8th Annual Multi-Unit Restaurant Technology Conference
Rio Hotel in Las Vegas NV, March 19-21, 2003

Come see us at booth #38 and see a real-time demo...
Go to www.htmagazine.com for more information.

ETA 2003 Annual Meeting & Expo
MGM Grand in Las Vegas NV, April 8-10, 2003

Come see us in the Verifone Inc. booth #404 & #405
Go to www.electran.org for more information.


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