Ernex Adds New Functionality to Electronic Marketing Programs

As part of a continuing effort to enhance the functionality of our electronic marketing programs, Ernex is pleased to introduce two new features that are now available to all clients: Ernex Coupon Validation, and Ernex Operator Validation.

Challenge: Traditional marketing programs such as advertising and direct mail can be expensive and require long implementation lead times. For businesses, it is usually difficult to measure the success of a campaign directly attributable to an offer - i.e. establish cause-and-effect.

Solution: The Ernex Coupon Validation feature allows merchants to track the success of coupons, direct mail, email offers or other direct response promotions.

When a coupon is presented at the point-of-sale, a validation transaction is performed that authenticates the reference number on the coupon. The reference number is either accepted or declined in real-time. Coupon Validation can be customized to operate at all locations, or even at select locations on various dates/hours of operation. A Coupon Validation report is included that summarizes the success of the campaign with response rates, redeemed coupons and outstanding coupons.

This gives merchants the ability to more effectively measure ROI and better insight into predicting the cause-and-effect for future promotions.

Challenge: An important element for operators of loyalty or gift card programs is to recognize and reward their most "loyal" employees.

Solution: The Ernex Operator Validation feature makes it easy for you to recognize employees who are making a difference as well as effectively identifying any training issues within your program.

Operator Validation is a real-time authentication system that provides retailers with peace of mind. The feature uses unique user-ID numbers assigned to individual employees to allow retailers to monitor, control access, and audit the transactions in their program.

So recognize and reward top performing "loyal" employees...simply by tracking employee transactions! Implement an employee incentive program for the most new membership sign-ups, new gift card activations, top sales per month and much more!