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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex UPDATE
December 2002 Newsletter
Feature Article
Choice Hotels Launches "Choice Club" with Ernex Loyalty Solution
Choice Hotels Canada, the largest hotel chain in the country, has chosen Ernex , to deliver its new, real-time customer loyalty program dubbed "Choice Club Plus".
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Special Report
Ernex and Tender Retail partner-new integration brings real-time loyalty solutions to card processing transactions.
A successful integration of Ernex's real-time marketing and loyalty solutions and Tender Retail's suite of credit and debit card processing and transaction applications
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Nuts N' Bolts
Five Critical Success Factors For Customer Loyalty - The First Two Years (Part II)
Five critical success factors all companies should consider during the first two years of operating a loyalty program.
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What's New
Choice Hotels Launches "Choice Club" with Ernex LoyaltySolution
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Ernex and Tender Retail partner-new integration brings real-time loyalty solutions to card processing transactions.
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National Hotel Executive recently featured an article entitled "CRM vs. Loyalty Programs: Best Friends or Arch Rivals" by James Christensen, President/CEO, Ernex .
read more...

8th Annual Multi-Unit Restaurant Technology Conference Visit Ernex in Las Vegas, March 19-21, 2003.
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Ernex Update e-Mail News

Ernex Update e-Mail NewsLoyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

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What's New - December 2002
NEWS BYTES
The following news bytes are the latest in customer loyalty and customer analytics that have appeared in the past two months:


ERNEX AND TENDER RETAIL PARTNER-NEW INTEGRATION BRINGS REAL-TIME LOYALTY SOLUTIONS TO CARD PROCESSING TRANSACTIONS

"Ernex welcomes Tender Retail to the growing list of POS channel partners in our Ernex Marketing Partner Program (EMP). By providing increased functionality to the Tender Retail solution and expanding the availability of Ernex loyalty and electronic marketing solutions through Tender Retail, our joint customers win." said Malcolm Fowler, Executive Vice President Products and Marketing, Ernex

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National Hotel Executive recently featured an article entitled "CRM vs. Loyalty Programs: Best Friends or Arch Rivals" by James Christensen, President/CEO, Ernex .

 
Ask business owners what keeps them up at night and most will say driving revenue, increasing profitability, staying ahead of the competition, and retaining customers. While both CRM and real-time loyalty programs have merit, loyalty programs stand out as a highly viable "first step" for many organizations. After all, the costs are lower, implementation is easier, and return on investment is swifter. And what's becoming clearer is that for many organizations, a good strong loyalty program is the first and only step they need.

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TRADESHOWS

8th Annual Multi-Unit Restaurant Technology Conference
Rio Hotel in Las Vegas, March 19-21, 2003

Come see us at booth #38 and see a real-time demo..... Go to www.htmagazine.com for more information.
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