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Ernex UPDATE
December 2002 Newsletter
Feature Article
Choice Hotels Launches "Choice Club" with Ernex Loyalty Solution

Choice Hotels Canada, the largest hotel chain in the country, has chosen Ernex , to deliver its new, real-time customer loyalty program dubbed "Choice Club Plus".
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Special Report
Ernex and Tender Retail partner-new integration brings real-time loyalty solutions to card processing transactions.

A successful integration of Ernex's real-time marketing and loyalty solutions and Tender Retail's suite of credit and debit card processing and transaction applications
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Nuts N' Bolts
Five Critical Success Factors For Customer Loyalty - The First Two Years (Part II)

Five critical success factors all companies should consider during the first two years of operating a loyalty program.
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What's New
Choice Hotels Launches "Choice Club" with Ernex LoyaltySolution
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Ernex and Tender Retail partner-new integration brings real-time loyalty solutions to card processing transactions.
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National Hotel Executive recently featured an article entitled "CRM vs. Loyalty Programs: Best Friends or Arch Rivals" by James Christensen, President/CEO, Ernex .
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8th Annual Multi-Unit Restaurant Technology Conference Visit Ernex in Las Vegas, March 19-21, 2003.
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Special Report - December 2002

ERNEX AND TENDER RETAIL PARTNER-NEW INTEGRATION BRINGS REAL-TIME LOYALTY SOLUTIONS TO CARD PROCESSING TRANSACTIONS

  

"We are very excited to be able to increase the depth of our service offering by partnering with Ernex to help drive customer loyalty and electronic marketing activities at the point-of-sale. Our customers will benefit from the availability of more features, through one interface, and the economies of sharing a common communications infrastructure."

Steve Brook, President
Tender Retail

Ernex and Tender Retail have successfully completed the integration between Ernex's real-time marketing and loyalty solutions and Tender Retail's suite of credit and debit card processing and transaction applications which include batch processing single transaction and integrated point-of-sale applications.

With a foundation of 15 years in the point-of-sale industry, Tender Retail Systems has provided reliable, secure solutions with many national retail chains across Canada and the U.S. including Staples/Business Depot, Marks Work Wearhouse, Suzy Shier, Holt Renfrew, Famous Players, Bell World, and The Forzani Group. Merchants running proprietary software applications to manage transactions, inventory, reports and on-line certificates have integrated their software with Tender Retail Systems. These customers will now have access to robust loyalty and gift programs through the same trusted middleware solution they rely on for their credit and debit card processing requirements.

In addition to credit and debit card processing services, customers will now be able to add loyalty and gift programs with promotional overlays like Swipe 'N Win sweepstakes, Custom Messaging, Custom Couponing, and even participation in coalition programs like the Aeroplan program all through one simple solution.

"Ernex welcomes Tender Retail to the growing list of POS channel partners in our Ernex Marketing Partner Program (EMP). By providing increased functionality to the Tender Retail solution and expanding the availability of Ernex loyalty and electronic marketing solutions through Tender Retail, our joint customers win." said Malcolm Fowler, Executive Vice President Products and Marketing, Ernex "Ernex looks forward to a strong, ongoing marketing relationship with Tender Retail and working together to bring exceptional value to merchants and point-of-sale companies."

For more information on Tender Retail visit www.tender-retail.com.



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