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Ernex Update e-Mail News
 Loyalty
Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends,
and insight, published once every three months.
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| What's New - October 2002 |
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NEWS BYTES
The following news bytes are the latest in customer loyalty and customer analytics that have appeared in the past two months:
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Ernex on board to provide
real-time rewards capabilities to millions of Aeroplan members.
Ernex , a provider of real-time marketing solutions, today announced that
Aeroplan has signed an agreement whereby it will utilize Ernex's real-time marketing solutions to offer immediate reward
and recognition programs to six million Aeroplan members.
For Full Story 
September 24, 2002
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National Hotel Executive recently featured an article outlining the "5 Critical Steps for Customer Loyalty - Getting Started"
written by Malcolm Fowler, EVP Products & Marketing, Ernex . Without these practices even the most well-intended customer loyalty program could
fail to meet internal expectations, external expectations or both. Before kicking off any customer loyalty program, there are five critical success
factors an organization should consider.
For Full Story
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TRADESHOWS
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Ernex will be showcasing its real-time customer loyalty solutions to North America's top restaurants &
hospitality service executives at the 7th annual FS|TEC 2002, Orlando, Florida, October 27-30, 2002.
Come visit us at Booth #1721.
Ernex will also be speaking on an open panel discussion on "Loyalty Programs and the Evolution of the Gift Card"
For more information...
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Frequent Travel Marketing Association
U.S. Fall Conference, Nov.13-15, 2002
Omni Mandalay Hotel, Irving, Texas
Friday, Nov.15th - 9:00 AM Leveraging Real-Time Transaction Data, by
Malcolm Fowler,
founder and EVP, Products & Marketing, Ernex , Inc. In his presentation, Mr. Fowler will
discuss how leveraging real-time transaction data can provide significant business insights into customer behavior
and maximize marketing ROI, all while better servicing customers who make the biggest difference to the bottom line.
For more information please visit www.ftma.org.
For more information...
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Newsletter
