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Ernex UPDATE
October 2002 Newsletter
Feature Article
CRM vs. Loyalty Programs: Best Friends or Arch Rivals?

The key for success with either CRM or customer loyalty programs is truly understanding customers and their behavior - something even customers have now come to expect.
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Special Report
Ernex on board to provide real-time rewards capabilities to millions of Aeroplan members.

By seeking to adopt Ernex's real-time reward capabilities, Aeroplan will be able to award miles and instant prizes to its customers right at the point-of-sale through its expanding network of participating merchants.
read more...
Nuts N' Bolts
"The Essential Loyalty Program Builder Checklist"

In this issue we have provided a handy checklist for new program operators as a starting point to begin making key decisions about your program.
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What's New
Ernex on board to provide real-time rewards capabilities to millions of Aeroplan members.
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National Hotel Executive recently featured an article [written by Ernex's EVP Products & Marketing, Malcolm Fowler] outlining the 5 critical steps for getting your loyalty program started.
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Ernex showcasing its real-time customer loyalty solutions at the 7th annual FS|TEC,
October 27-30, 2002
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Ernex at the Frequent Travel Marketing Association U.S. Fall Conference
Nov.13-15, 2002
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Special Report - October 2002

Ernex ON BOARD TO PROVIDE REAL-TIME REWARD CAPABILITIES TO MILLIONS OF AEROPLAN MEMBERS

VANCOUVER, September 24, 2002 - Ernex , a provider of real-time marketing solutions, today announced that Aeroplan has signed an agreement whereby it will utilize Ernex's real-time marketing solutions to offer immediate reward and recognition programs to six million Aeroplan members. By seeking to adopt Ernex's real-time reward capabilities, Aeroplan will be able to award miles and instant prizes to its customers right at the point-of-sale through its expanding network of participating merchants.

  
Aeroplan, recognized as the "World's Best Frequent Flyer Program," by the prestigious Official Airline Guide (OAG), will look to leverage Ernex's real-time loyalty technology to create a national and international coalition of merchants, providing extensive benefits to both Aeroplan members and participating merchant organizations.

By instituting Ernex AcceleratorTM, Ernex's real-time marketing solution, Aeroplan members will have the ability to instantly earn miles and receive up-to-date mileage accumulations right on their receipt, at the time of purchase. Once the plan is implemented, each time members make purchases at any of the participating merchants, including retailers, hotels, car rental agencies and restaurants, they will automatically accumulate Aeroplan miles.

In the future, Aeroplan will look to further enhance the value to customers by offering instant bonus mileage, sweepstakes contests, personalized messaging and couponing - all at the merchant point-of-sale.

"By utilizing the real-time, user-friendly point-of-sale technology and infrastructure provided by Ernex , we will be able to offer Aeroplan members additional incentives as well as exciting new benefits and rewards," said Rupert Duchesne, President and Chief Executive Officer, Aeroplan. "The agreement with Ernex is one of many examples that underline our commitment to deliver superior service and benefits to our customers."

"Ernex's real-time technology has the ability to offer rewards to customers that are not only relevant in nature but also immediate in their delivery," said James Christensen, president and CEO of Ernex "We are thrilled to be working with Canada's leading loyalty program, and to be helping them develop exciting new ways for Aeroplan members to earn Aeroplan Miles."

About Aeroplan

Since its inception in July 1984, Aeroplan has become Canada's leading loyalty program. Six million Aeroplan members can earn Aeroplan Status Miles toward Aeroplan top-tier status as well as reward travel to over 729 destinations in 124 countries served by Air Canada, Air Canada Jazz, Tango by Air Canada, ZIP, its worldwide Star Alliance partner airlines and other Aeroplan partner airlines. In addition, Aeroplan members also collect Aeroplan Miles through an extensive network of approximately 102 partnerships with airline, hotel, car rental, financial, telecommunication, retail, services and entertainment partners as well through all purchases made on Canada's newest online travel site, Destina.ca. In May 2002, Aeroplan won the distinction of being the world's Best Frequent Flyer Program at the prestigious OAG (Official Airline Guide) Airline of the Year Awards. For more information, please visit aeroplan.com.



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