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Ernex UPDATE
August 2002 Newsletter
Feature Article
Augmenting Direct Mail Through Real-Time Customer Loyalty Programs

While the direct mail market grew 3.6 percent to just over $196 billion in 2001, the recession coupled with the rising cost of postage, are causing marketers to rethink how they reach out to customers and prospects.
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Special Report
Loyalty at the Golf Course
Golf has experienced unprecedented growth in the last few years, and golf course operators have a critical challenge to stay competitive and be strategic in retaining their newly acquired customers.
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Nuts N' Bolts
Critical Success Factors For Loyalty

Five critical success factors - a good start when planning your loyalty/electronic marketing program strategy.
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What's New
Executive Hotels & Resorts increased overnight stays
read more...

How pizza eateries can adopt successful loyalty programs.
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Ernex Selected as a Winner of the Verifone 2002 Innovation Award
read more...

Ernex showcasing its real-time customer loyalty solutions at the 7th annual FS|TEC 2002
October 27-30, 2002
read more...

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What's New - August 2002

NEWS BYTES
The following news bytes are the latest in customer loyalty and customer analytics that have appeared in the past two months:


Read about how Executive Hotels & Resorts increased overnight stays & revenue with Ernex's Loyalty Program...

Peppers and Rogers's 1to1 magazine published a recent SearchCRM article that featured Ernex President and CEO, James Christensen, and Executive Hotels & Resorts.

"Loyalty, revenue boosted
by Executive decision"

Jen Hubley June 19, 2002



Read about James Christensen's, President and CEO of Ernex , views on how pizza eateries can adopt successful loyalty programs.

"Frequent Favors"
Steve Coombes, July 12, 2002





Ernex Selected as a Winner of the Verifone 2002 Innovation Award

Ernex , recognized for its loyalty and gift applications, was selected as one of the most innovative "North American" solutions by a panel of VeriFone executives.

Additional Details



TRADESHOWS

Ernex will be showcasing its real-time customer loyalty solutions to North America's top restaurants & hospitality service executives at the 7th annual FS|TEC 2002, Orlando, Florida, October 27-30, 2002.

Come visit us at Booth #1721.
Ernex will also be speaking on an open panel discussion on "Loyalty Programs and the Evolution of the Gift Card"

For more information...





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