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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex UPDATE
June 2002 Newsletter
Hotel Rewards Program powered by Ernex
Feature Article
The Relevance of Loyalty

"...the concepts of value and relevancy will ultimately determine the success of the program."
read more...
Special Report
Hotel Rewards Program : Executive Hotels

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Nuts N' Bolts
Rise Above the Competition with Customer Intelligence

By analyzing the spending patterns of customers in a loyalty program, program managers can implement campaigns to improve sales...
read more...
What's New
Ernex Selected as a Winner of the Verifone 2002 Innovation Award
read more...

Read about how Nike Canada gets to know its customers...
read more...

Read about Customer Based Initiatives in Retail...
read more...

Visit Ernex at the upcoming Retail Systems 2002 Tradeshow
Chicago, June 24 - 27, 2002.

read more...

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Ernex Update e-Mail NewsLoyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

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What's New -June 2002

NEWS BYTES
The following news bytes are the latest in customer loyalty and customer analytics that have appeared in the past two months:


Ernex Selected as a Winner of the Verifone 2002 Innovation Award

Ernex , recognized for its loyalty and gift applications, was selected as one of the most innovative "North American" solutions by a panel of VeriFone executives.

Additional Details



Read about how Nike Canada gets to know its customers...

"There's only one way for retailers to create a relationship with their customers...they need to get the customers to say who they are, and loyalty programs do that. Our difference is that the experience is in the store, rather than a month later in the mail."

Nike's "Smart" Loyalty Program
Jane Zarem, 1to1 Magazine, March 2002



Read about Customer Based Initiatives in Retail...

Customer Relationship Management has become a viable business strategy across all industries, including retail. Read Peppers & Rogers' views on the best retail practices today.

The Retail Industry (Download: PDF 435Kb)
Peppers & Rogers Group, 2002





TRADESHOWS

Ernex will be showcasing its real-time customer loyalty solutions to North America's top retailers at Retail Systems 2002, Chicago, June 24 - 27, 2002.

Come visit us at Booth #441.
Ernex is also featured during the show's TechTours Program on Customer Relationship Management.

For more information...





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