Rise Above the Competition with Customer Intelligence

Ernex Insight

Ernex's reporting and analytic tools, allows clients to tap into their customer base and gain a better understanding of who their best customers are, what they like, and what will help earn their loyalty and inspire sales.

All Ernex programs are augmented with a set of program reports, and optionally, clients can utilize complex querying tools for more in depth analysis. These tools are provided by Cognos Inc. (www.cognos.com) - the world leader in business intelligence.

By analyzing the spending patterns of customers in a loyalty program, program managers can implement campaigns to improve sales in lagging regions, encourage latent customers to return, target micro-segments of customers with relevant offers, and develop marketing initiatives that will truly utilize the power of customer data from loyalty programs.

For more on using customer intelligence to succeed in a competitive marketplace, read 1to1 Magazine's May 2, 2002, article on "How Retailers are Using Customer Insight to Build Competitive Advantage"