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Ernex UPDATE
April 2002 Newsletter
Feature Article
Restaurant Associates dishes out reward program to customers using onsite Internet technology
Ernex was tasked to launch, well-known theme-restaurant and foodservice provider, Restaurant Associates' "Inner Circle" loyalty program in February of 2002.
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Special Report
Point-of-Sale Marketing : How Profitable are Loyalty Cardholders in comparison with Your Average Customers?
How can we measure the success of loyalty programs without having a benchmark to measure against?
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Nuts N' Bolts
"As new players enter the fray and big stores covet more categories, smaller retailers are in for the fight of their lives."
Hillary Davidson, Profit Magazine, April 2002
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What's New
Giftcertificates.ca
launches GIFTPASS
Canada's Most Innovative Incentive, Reward and Recognition Program
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Read about how retailers can implement CRM incrementally...
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Read about how sweepstakes contests increase loyalty value...
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What's New - April 2002

Giftcertificates.ca Launches GIFTPASS:
Canada's Most Innovative Incentive, Reward and Recognition Program

GIFTPASS provides businesses with an easy to manage program that offers recipients the flexibility and ease of choosing their own gift certificates online at www.giftcertificates.ca



The following are News Bytes about case studies and trends in the customer loyalty and gift card industry that have appeared in the past two months:


Read about how retailers can implement CRM incrementally...

"...there are ways in which retailers can implement CRM offerings that are not only on the cutting edge but are also tangible, easily achievable and cost effective, such as real-time customer loyalty programs."

CRM Gives Retail A Boost
James Christensen, Ernex
destinationCRM.com, Web Feature, February 2002



Read about how sweepstakes contests increase loyalty value...

"The sweepstakes is a tried-and-true loyalty technique in an industry searching for ways technology can take customer relationships to a new-and-improved level."

Contests Brighten the Point-of-Sale
Ken Clark, Chain Store Age Magazine
February 2002
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