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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

Ernex UPDATE
April 2002 Newsletter
Feature Article
Restaurant Associates dishes out reward program to customers using onsite Internet technology
Ernex was tasked to launch, well-known theme-restaurant and foodservice provider, Restaurant Associates' "Inner Circle" loyalty program in February of 2002.
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Special Report
Point-of-Sale Marketing : How Profitable are Loyalty Cardholders in comparison with Your Average Customers?
How can we measure the success of loyalty programs without having a benchmark to measure against?
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Nuts N' Bolts
"As new players enter the fray and big stores covet more categories, smaller retailers are in for the fight of their lives."
Hillary Davidson, Profit Magazine, April 2002
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What's New
Giftcertificates.ca
launches GIFTPASS
Canada's Most Innovative Incentive, Reward and Recognition Program
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Read about how retailers can implement CRM incrementally...
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Read about how sweepstakes contests increase loyalty value...
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Nuts N' Bolts - April 2002

"As new players enter the fray and big stores covet more categories,
smaller retailers are in for the fight of their lives."
Hillary Davidson, Profit Magazine, April 2002


 
In Profit Magazine ( www.profitguide.com) this month, there are a variety of articles that lend insight on the state of retailing in Canada today. Although it has Canadian specific examples, the lessons learned are definitely useful for any retail business operating in North America. The articles cover issues such as ways to improve sales and get to know customers better, ways to decrease fraud, how to make shopping an experience and consumer opinions on retailing.

James Christensen, President and CEO of Ernex , is featured in the article entitled, "Six Ways to Sell More". Read this article and the rest of the articles at: http://www.profitguide.com/magazine/issues_article.asp?ID=884.
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