Read about the Latest In Loyalty Technology in the Credit Card Industry: "Loyalty programs aren't just about points anymore - get ready for coupons‚ sweepstakes‚ and instant-win games" Rewards Technology Ringing in New Era Of Cardholder Loyalty Zack Martin Card Marketing Magazine January 2002, Cover Story
		Read how Eddie Bauer and Nike benefit from BI and CRM: "Getting the most out of your customer data can be a difficult task. Maybe the time has come for a little business intelligence." Running the Numbers Jennifer Brown InfoSystems Executive November 2001
		Read about the Important Elements of Customer Loyalty Programs: "Customer loyalty is now worth its weight in gold, and consumers and businesses are literally swamped with offers to join reward-based loyalty programs." Get with the Program E. Sandra Simpson Customer Support Management Magazine November 2001

Ernex Continues Expansion into the United States

Entering 2002, Ernex has now put in place a core team of senior sales personnel in the U.S. to continue to grow Ernex's suite of real-time loyalty and gift card solutions. Ernex reps are located in Florida, Massachusetts, New Jersey and Ohio. Notable hires include:

David Falk, Vice President, Business Development, U.S.
formerly co-founder and VP, Marketing & Business Development at Datamark Technologies, a loyalty and gift card provider based in Princeton, New Jersey.

Mark Johnson, Director, Sales
formerly Director of Product Development at Stored-Value Systems, a gift card provider based in Louisville, Kentucky.

Doug Avery, Director, Business Development
formerly President of Data Central U.S.A., a loyalty and gift card provider based in Ocala, Florida.

Jerry Sumner, Director, Sales
formerly Director of Business Development at Arthur Blank & Co., a leading plastic card manufacturer, based in Boston, Massachusetts.

Ernex Rockets into 2002 with Eight New Clients

On January 30th, 2002, Ernex announced that it signed on eight new customers spanning 100 hospitality and retail point-of-sale (POS) locations. To read the rest of this newsbyte, refer to this issue's Special Report.