Loyalty
Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends,
and insight, published once every three months.
Feature Elements of a Loyalty Program : Steps in Building
your Loyalty Program
Loyalty programs seem to be everywhere these days. According to McKinsey & Company, over 50% of
grocers' and nearly 20% of apparel retailers' customers participate in loyalty programs in the United
States.
Feature Gift Card Program Best Practices
Gift cards are an exciting revenue opportunity for merchants of all sizes and in many industries. In
fact, according to the JC Williams Group, the U.S. gift card market is expected to rise to $70 billion
by 2006 . But what are some of the best practices for merchants that want to launch and run a gift card
program?
Feature Using Promotional Campaigns in your Real-Time
Loyalty or Gift Card programs
We have seen an explosion in the number of companies that are interested in real-time loyalty and gift
card programs over the last two-to-three years. Many factors that have driven this growth: the desire
to know more about customers with a real-time loyalty program or the fact that electronic-based gift
card programs provide easier reporting and reconciliation than traditional paper gift certificate programs.
Feature Real-Time Email and Your Loyalty Program
According to Internetworldstats.com there were over 222 million Internet users in North America as of
September 2004. That's 68% of the population! If you are not actively using email as part of your loyalty
program, you are missing out on the instant benefits that email can provide.
