2003 Ernex Update Newsletter Archive
| SEP | Feature
New Client Announcement: Kernels PopcornThe Kernels' gift card is rechargeable, allowing customers the flexibility to add funds to an existing card right at the point of sale. |
| Special Report
Running A Loyalty Program in A Franchise Environment Creating a program that is relevant to the customer, the franchisor, and the franchisees is the fastest route to success. |
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| What's New
Brian Woolf of Retail Strategy Center recently
featured Malcolm Fowler's Critical Success Factors series of articles
The Wise Marketer features an article by Ernex's
Malcolm Fowler in July's online edition
Ernex will be exhibiting at the Eighth Annual
International Foodservice Technology Exposition FS|TEC 2003, October 26-29, 2003 |
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| JUN | Feature
Five Critical Success Factors for Customer Loyalty
- Years Three and Beyond Once your loyalty program does begin to mature, there are more critical success factors that will help you stay focused and on track to maximize your investment. |
| Special Report
Coast Hotels & Resorts Expands "Coast Select"
Loyalty Program to the United States Using Ernex's real-time loyalty solutions, Coast is able to build a personal profile for each of their Coast Select members so that each guest is welcomed with the same comforts, every time they visit one of the hotels. |
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| Nuts 'N Bolts
Future Trends in Loyalty & Gift... The Internet has rapidly become a source for everyday information, and the corporate web site has become a vital communications portal between businesses and their customers. |
|
| What's New
New Client Announcement: Delta Hotels Delta Hotels has revamped their "Delta Privilege" program with Ernex. |
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| APR | Feature
Fee or free? Should you charge a fee to join
your loyalty program? The decision to charge a fee for participation in a loyalty program or to have a free program really depends on the program goals. |
| Nuts 'N Bolts
Supporting your loyalty program through the
Internet... As customers begin to view these programs as a significant component of their relationship with the business, they expect more interaction with these programs through the internet. |
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| What's New
Down Economy Pushes Customer-Loyalty Strategies
Online
Step this way for a successful customer loyalty
program
15th Annual Card Forum & Expo |
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| FEB | Feature
Love is in the Air - And Not Just Because it's
Valentine's Day Merchants have learned to treat each customer encounter, correspondence, and telephone call as if it was with their own personal "Mr. or Mrs. Right". |
| Special Report
Spectra Group Serves Up Personalized Marketing
With New Gift Card Program Western Canada-based restaurant and foodservice provider, Spectra Group recently implemented its successful electronic gift card program entitled "S-Card" using Ernex's Gift technology. |
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| Nuts 'N Bolts
Ernex Adds New Functionality to Electronic
Marketing Programs To enhance the functionality of our electronic marketing programs, Ernex is pleased to introduce two new features that are now available to all clients: Ernex Coupon Validation, and Ernex Operator Validation. |
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| What's New
DMdirect BI Special Report. DM Review featured an article by Ernex's President, James Christensen in this month's online edition. "5 Critical Success Factors Part I - Getting Started" |
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