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Ernex Update e-Mail NewsLoyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

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Loyalty Solutions
Real-Time Points

Your Marketing Challenge.

Encouraging your customers to repeatedly choose you over the competition is a marketing challenge that many organizations face. Differentiating yourself by enhancing your customer's buying experience can go a long way toward winning their long term loyalty.

The Ernex Solution.

Ernex helps you develop long term relationships with your most valued customers. Our Real-Time Points loyalty programs boost customer loyalty, brand recognition and spending by personalizing messaging and rewards immediately at the point-of-sale. Add the power of the Ernex Promotional Tool Kit to your Real-Time Points program to add impact to your marketing campaigns.


Here is how Ernex Real-Time Points solutions can work for you:

Increase Profit - Well designed loyalty programs can increase customer retention and improve your bottom line. Depending on the industry, it is estimated that companies can boost profits by 25% to 100% by simply improving their customer retention rates by 5%.*

Communicate When it Counts - Our innovative Real-Time Points programs deliver personalized redemption, accumulation and rewards information directly to your customers at the point-of-sale.

Improve Marketing Effectiveness - The Promotional Tool Kit gives you additional opportunities to connect with your customers through innovative messaging, contests and coupon events. Measure the effectiveness of these programs and gain a more accurate understanding of your marketing ROI.

Flexibility - The versatility of Ernex Real-Time Points enables you to update program rules centrally on the Ernex host without having to change your POS devices individually.

Reduce Operational Costs - Member points status is printed directly on your customer's receipt at the point-of-sale, potentially eliminating expensive statement costs. Reduce mailing and fulfillment costs even further by allowing customers to redeem their points instantly for rewards onsite.

Gain Strategic Insight - Summary and detailed reports provide the intelligence you need to make informed strategic decisions. Ernex reports capture relevant program data including recency, frequency, spending levels, acquisition and program activity from the customer level and up.

Focus On Your Business - Ernex takes care of your Real-Time Points program details so that you can focus on the important business at hand. We work with you every step of the way from initial development through implementation, management and reporting.


The Promotional Tool Kit

The perfect companion to Real-Time Points programs, the Promotional Tool Kit adds excitement and personalization to your marketing campaigns. Communicate directly at the point-of-sale to encourage your customers to return and spend more. Target your campaigns by parameters including selected demographics, customer spend, location, date or time.

  • Swipe 'n Win - real-time electronic sweepstakes
  • Custom Messaging - personalized promotional messages to customers at the point-of-sale
  • Custom Coupons - targeted coupons delivered at the point-of-sale to up-sell or promotenew products
  • Points Multiplier - incremental points to reward customers for repeat visits
  • Bonus Points - bonus rewards during specific campaign periods

* Fred Reichheld, Bain Fellow and Author of "The Loyalty Effect" and "Loyalty Rules!"


Real-Time Points

Promotional Tools
Add-ons

The Ernex Promotional Tool Kit includes tools like instant sweepstakes, customized couponing, dynamic messaging and bonus points. Refer to the Ernex Promotional Tool Kit >> for more details.

"Consumer spending is 46% higher with companies that offer
loyalty programs."

(1999 Loyalty Monitor study by Total Research Corp. and Carlson Marketing Group)

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