Loyalty Database Hosting
Loyalty Database Hosting (LDH) centralizes the management of loyalty program data and makes it available in real time. It integrates all the customer contact points, enabling call center and web users to rapidly and efficiently manage redemption, fulfillment, and reconciliation transactions with internal and external partners and systems.
Existing loyalty programs and databases increase in complexity over time causing loyalty data to be stored in multiple databases on legacy systems as new capabilities are added. Ernex offers Loyalty Database Hosting as a managed service, so that you do not have to continually spend valuable resources to retrofit and maintain the existing legacy systems and databases.
Benefits of outsourcing loyalty database management with LDH include:
- Shorter implementation times
- Elimination of capital investments in hardware and software
- Full cycle application services
- Predictable fees for simplified budgeting & planning
- Reduced time spent on administrative and operational duties, which can be spent on other strategic initiatives
Key Features
Real-Time Loyalty Account Management
Provides readily available and controlled access to loyalty data including cardholder account balance and detailed transaction history to all integrated systems and authorized call center, fulfillment partner, and web users.Business Rules Engine
Provides the ability to centrally manage business and loyalty program rules on the host system and propagate them system wide, to selected points-of-sale, or to customer interaction points such as the call center and Internet channels.Product Catalog Management
Defines and maintains standard product catalogs for loyalty programs.Managed Order Fulfillment Cycle
Provides a centralized order capture system to enter and process orders for merchandise, travel or other rewards in real-time. Integrates seamlessly with fulfillment partner order entry systems to process orders, track the fulfillment cycle, and manage billing and reconciliation.Customizable, External System Interfaces
Provides rapidly customizable interfaces to link loyalty data with external systems such as data warehouses, point accrual or redemption partner systems, or fulfillment partner systems.Data Analysis and Reporting
Delivers operational and business-level reports such as through a secure website or via email.
