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Loyalty & Stored-Value Card Solutions. Understand your customers. Influence their spending habits. Improve your overall marketing plan.

PRODUCTS


Loyalty Database Hosting

Loyalty Database Hosting is a complete real-time points management solution for loyalty program or member-based loyalty databases.

Loyalty Database Hosting (LDH) centralizes the management of loyalty program data and makes it available in real time. It integrates all the customer contact points, enabling call center and web users to rapidly and efficiently manage redemption, fulfillment, and reconciliation transactions with internal and external partners and systems.

Achieve results quickly and predictably without struggling through the process

Existing loyalty programs and databases increase in complexity over time causing loyalty data to be stored in multiple databases on legacy systems as new capabilities are added. Ernex offers Loyalty Database Hosting as a managed service, so that you do not have to continually spend valuable resources to retrofit and maintain the existing legacy systems and databases.

Benefits of outsourcing loyalty database management with LDH include:

  • Shorter implementation times
  • Elimination of capital investments in hardware and software
  • Full cycle application services
  • Predictable fees for simplified budgeting & planning
  • Reduced time spent on administrative and operational duties, which can be spent on other strategic initiatives


Key Features

Real-Time Loyalty Account Management
Provides readily available and controlled access to loyalty data including cardholder account balance and detailed transaction history to all integrated systems and authorized call center, fulfillment partner, and web users.

Business Rules Engine
Provides the ability to centrally manage business and loyalty program rules on the host system and propagate them system wide, to selected points-of-sale, or to customer interaction points such as the call center and Internet channels.

Product Catalog Management
Defines and maintains standard product catalogs for loyalty programs.

Managed Order Fulfillment Cycle
Provides a centralized order capture system to enter and process orders for merchandise, travel or other rewards in real-time. Integrates seamlessly with fulfillment partner order entry systems to process orders, track the fulfillment cycle, and manage billing and reconciliation.

Customizable, External System Interfaces
Provides rapidly customizable interfaces to link loyalty data with external systems such as data warehouses, point accrual or redemption partner systems, or fulfillment partner systems.

Data Analysis and Reporting
Delivers operational and business-level reports such as through a secure website or via email.

Loyalty Database Hosting

RBC Royal Bank

RBC Royal Bank uses the full suite of Ernex's packaged LDH solution including loyalty transaction processing, data management, web application portal, data warehouse, system interfaces, and analytical reporting services for the efficient operation and management of their loyalty program data. Read the complete profile >>

"RBC Royal Bank has experienced significant savings and operational efficiencies since migrating our loyalty card databases to Ernex's real-time system. The flexibility and reliability of Ernex's solution now enables us to focus on the strategic marketing decisions around our card products."

Marlene Thompson, Vice President, Cards, RBC Royal Bank

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