Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

Swipe 'N Win

The Ernex Swipe 'N Win promotion is a real-time electronic sweepstakes style promotion that helps you award prizes randomly at the point-of-sale as part of your Ernex powered Real-Time Points loyalty program or Gift Card program. Swipe 'N Win is a cost-effective way to operate an electronic sweepstakes campaign compared to traditional paper sweepstakes.

Swipe 'N Win helps you:

Generate excitement
Create "buzz" around a new product launch or keep existing programs fresh and interesting.

Increase customer acquisition
Generate new sign-ups for your loyalty program or attract new customers to your gift card program.

Improve location return traffic
Award prizes that encourage customers to return for redemption at specific locations.

Boost customer activity
Encourage customer activity during off-season or off-peak hours, or reactivate lost customer interest in your business.

Reduce award costs
Notify staff and customers of winning transactions directly at the point-of-sale and reward customers from on-premise merchandise.

Create cross marketing opportunities
Reduce the cost of your prize pool by including prizes provided by other businesses that want to reach your customers.

Customize your Swipe 'N Win campaign around variables including:

Prize reward frequency Pre-determined prize pool Campaign period Number of participating locations

Targeted cardholder groups Regional groupings Special events like birthdays or anniversaries