Reporting & Analysis
At the foundation of understanding your customers is technology and effective reporting. Through our secure portal, merchants have access to both high-level and detailed reports that allow you to make the strategic, informed decisions that will impact not only your marketing efforts, but your entire organization. Ernex provides the data in a number of file formats so merchants can import the information into their existing programs and reporting structures. In addition, file extracts can go out on a daily basis via secure FTP for data mining by the client.
It's easy to implement a loyalty or stored-value card program and see returns. What makes an outstanding program is the analysis of the customer data and using those insights to craft a precise, results-driven program.
Loyalty Reports:
- Program Activity (Transaction, Points Liability)
- Cardholder Activity (Registration, First Purchase, Top Spenders, Redemption)
- Cardholder Contact Lists (Birthday and Anniversary Lists, Registered Cardholders, Lasped Cardholders)
- Exception Reports (Total Spend, Cumulative Purchases, Cumulative Redemption)
- Promotion Reports (Swipe 'n Win, Bonus Codes)
Stored-Value Card Reports:
- Program Activity (Activations, Transactions, Liability)
- Cardholder Activity (Registration, Activations, Transactions)
- Cardholder Contact Lists (Birthday Lists, Contact Information, Registered Cardholders)
- Exception Reports (Total Spend, Cumulative Purchases, Cumulative Redemption)
- Reconciliation Reports (Purchases & Redemptions by Location)
