RBC Royal Bank Cross Channel Data Management

	RBC Royal Bank has experienced significant savings and operational efficiencies since migrating our loyalty card databases to Ernex's real-time system. The flexibility and reliability of Ernex's solution now enables us to focus on the strategic marketing decisions around our credit card products." Vice President, Cards RBC Royal Bank
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Business Impact for RBC Royal Bank Includes:

• Lowered attrition. Successful retention tool
• Encouraged re-activation of inactive accounts
• Increased response rates for marketing campaigns
• Reduced operating and management costs
• Reduced traffic on call center volume, FTEs, and long-term telephony capital investments
• Improved turnaround time for reward fulfillment
• Provided standard technology platform and IP interfaces for 3rd-party systems
• Provided easier and faster integration for future e-commerce applications

RBC Royal Bank began using Ernex's real-time marketing solutions in early 2000 to attract and retain more customers, as well as to maintain and strengthen relationships with their existing clientele. Since the implementation, Ernex's innovative technology has evolved to become the card loyalty platform for RBC Royal Bank's national card services group.

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