Ernex Update e-Mail News

Loyalty Marketing Newsletter Ernex brings you an online newsletter based on loyalty marketing concepts, trends, and insight, published once every three months.

July 2005	The Wisemarketer.com recently featured an article by Malcolm Fowler titled "Simple steps to make your loyalty scheme into a 'Growalition'".	The Wise Marketer
July 2005	Electronic Payments Week recently interviewed Malcolm Fowler for an article titled "Intelligent Loyalty Programs Help To Maximize Returns".	Electronic Payments Week
Nov 2005	Residential Lighting recently interviewed Malcolm Fowler for a story titled "Rewarding Customers".	Residential Lighting
Nov 2005	American Executive published a sidebar from Malcolm Fowler titled "Form a Growalition".	American Executive
Nov/Dec 2005	The BRIEFING Newsletter, Tips and Trends Exclusively for American Express Restaurant Merchants, recently interviewed Malcolm Fowler for a story titled "Smart Marketing : Real-Time rewards".	American Express BRIEFING Newsletter

June 2004	The Wisemarketer.com featured an article by Malcolm Fowler titled "Mag-stripes or smart cards - much ado about nothing?"	The Wise Marketer
Sep 2004	National Hotel Executive featured an article by Malcolm Fowler titled"Supporting Your Hotel's Loyalty Program Through the Internet."	National Hotel Executive
Oct 2004	Moneris Solutions and J.C. Williams Group have released an article titled "Gift Cards Are Here to Stay: Why Retailers Should Take Them More Seriously."	Retail Essentials
Nov 2004	The Globe and Mail interviewed Malcolm Fowler as part of an article titled "Real-time rewards closer to reality."	Globe and Mail

Jan 2003	Making Customer Loyalty Relevant	DM Review
Jan 2003	Featured "Five Critical Success Factors", by Malcolm Fowler.	eCustomer Service World
Jan 2003	Featured "Five Critical Success Factors", by Malcolm Fowler.	The Wise Marketer
Feb 2003	Ernex and Executive Hotels & Resorts in their "What Works: Best Practices in Marketing Technologies" referenced in "Down Economy Pushes Customer Loyalty Strategies Online"	The Aberdeen Group
July 2003	Malcolm Fowler's series of Critical Success Factors, Parts one to three	Brian Woolf (Retail Strategy Center)
Nov 2003	The Wisemarketer.com recently featured the news regarding Ernex’s acquisition by Moneris Solutions.	The Wise Marketer

Jan 2002	"How to Capture Wary Customers"	Bcentral.com
Jan 2002	"Top of Mind: Make it Relevant or Don't Waste Time" - James Christensen's relevancy article featured in BrandWeek.	BrandWeek
Mar 2002	"CRM gives retail a boost" - featuring Eddie Bauer Bonus Points Campaign	DestinationCRM.com
Mar 2002	Featuring Nike's "Smart" Loyalty program	Peppers and Rogers
May 2002	"Loyalty Boost Hotels Stays" - How Executive Hotels increased stays by 25% despite 9/11 events.	Direct Magazine
June 2002	Ernex and Restaurant Associates was mentioned in 1to1's "CRM Watch"	Peppers and Rogers
June 2002	James Christensen and Executive Hotels were interviewed and covered in this article that focuses on how Executive used loyalty to help boast sales	SearchCRM/Tech Target
July 2002	James Christensen interviewed for this article on how pizza eateries can adopt successful loyalty programs.	PizzaMarketplace.com
Dec 2002	Choice Launches "Choice Club Plus" - Ernex's client Choice Hotels featured in Hotel & Motel Management	Hotel & Motel Management

Nov 2001	A case study on Eddie Bauer	Direct Magazine
Dec 2001	"Strained Relationship" [PDF]	Bank Marketing