Ernex Industry Articles Archive

	The Wisemarketer.com recently featured an article by Malcolm Fowler titled "Simple steps to make your loyalty scheme into a 'Growalition'".	The Wise Marketer
	Electronic Payments Week recently interviewed Malcolm Fowler for an article titled "/intelligent Loyalty Programs Help To Maximize Returns".	Electronic Payments Week
	Residential Lighting recently interviewed Malcolm Fowler for a story titled "Rewarding Customers".	Residential Lighting
	American Executive published a sidebar from Malcolm Fowler titled "Form a Growalition".	American Executive
	The BRIEFING Newsletter, Tips and Trends Exclusively for American Express Restaurant Merchants, recently interviewed Malcolm Fowler for a story titled "Smart Marketing : Real-Time rewards".	American Express BRIEFING Newsletter
	The Wisemarketer.com featured an article by Malcolm Fowler titled "Mag-stripes or smart cards - much ado about nothing?"	The Wise Marketer
	National Hotel Executive featured an article by Malcolm Fowler titled"Supporting Your Hotel's Loyalty Program Through the Internet."	National Hotel Executive
	Moneris Solutions and J.C. Williams Group have released an article titled "Gift Cards Are Here to Stay: Why Retailers Should Take Them More Seriously."	Retail Essentials
	The Globe and Mail interviewed Malcolm Fowler as part of an article titled "Real-time rewards closer to reality."	Globe and Mail
	Making Customer Loyalty Relevant	DM Review
	Featured "Five Critical Success Factors", by Malcolm Fowler.	eCustomer Service World
	Featured "Five Critical Success Factors", by Malcolm Fowler.	The Wise Marketer
	Ernex and Executive Hotels & Resorts in their "What Works: Best Practices in Marketing Technologies" referenced in "Down Economy Pushes Customer Loyalty Strategies Online"	The Aberdeen Group
	Malcolm Fowler's series of Critical Success Factors, Parts one to three	Brian Woolf (Retail Strategy Center)
	The Wisemarketer.com recently featured the news regarding Ernex’s acquisition by Moneris Solutions.	The Wise Marketer
	"How to Capture Wary Customers"	Bcentral.com
	"Top of Mind: Make it Relevant or Don't Waste Time" - James Christensen's relevancy article featured in BrandWeek.	BrandWeek
	"CRM gives retail a boost" - featuring Eddie Bauer Bonus Points Campaign	DestinationCRM.com
	Featuring Nike's "Smart" Loyalty program	Peppers and Rogers
	"Loyalty Boost Hotels Stays" - How Executive Hotels increased stays by 25% despite 9/11 events.	Direct Magazine
	Ernex and Restaurant Associates was mentioned in 1to1's "CRM Watch"	Peppers and Rogers
	James Christensen and Executive Hotels were interviewed and covered in this article that focuses on how Executive used loyalty to help boast sales	SearchCRM/Tech Target
	James Christensen interviewed for this article on how pizza eateries can adopt successful loyalty programs.	PizzaMarketplace.com
	Choice Launches "Choice Club Plus" - Ernex's client Choice Hotels featured in Hotel & Motel Management	Hotel & Motel Management
	A case study on Eddie Bauer	Direct Magazine
	"Strained Relationship" [PDF]	Bank Marketing